Statistics
State of ASMR 2026
What goes into an ASMR video, by the numbers. We counted the triggers, voices, formats and lengths of the 1,331 videos by 48 creators listed on Tingly Room. The figures move with the catalog. Last update: 2026-10-16.
- Videos
- 1,331
- Creators
- 48
- Hours of ASMR
- 1,102
- Median length
- 31 min
Key findings
- 1Whispering is the most common voice: 87.2% of videos.
- 272.7% of videos are made for sleep.
- 3The most common sound trigger is tapping, in 49.4% of videos.
- 420.3% of videos run an hour or longer; the median video lasts 31 minutes.
- 5Videos for sleep run a median 37 minutes, against 29 for videos made for tingles.
- 637% of whispered videos also have mouth sounds, one of the triggers viewers most often want to avoid.
- 7The most frequent pairing is hand movements with whispering (68% of videos).
What the videos are made for
A video can serve more than one purpose.
- To Relax89.3%
- For Sleep72.7%
- For Tingles41.3%
- For Comfort12%
- For Studying & Focus1.4%
Voices
- Whispering87.2%
- Soft Spoken11.9%
- No Talking11%
- Inaudible Whispers2.3%
The most common sound triggers
Share of all videos. Most videos mix several triggers.
- Tapping49.4%
- Mouth Sounds34.4%
- Everyday Objects34%
- Brushing24.1%
- Hand Sounds22.8%
- Scratching21%
- Liquid Sounds19.6%
- Paper Sounds19%
- Breathing17.2%
- Gloves16.3%
- Crinkles14%
- Fabric Sounds13.4%
Visual triggers
- Hand Movements74.8%
- Camera Touching37.4%
- Light Triggers11.6%
- Objects & Optics7.4%
- Plucking5%
Formats and roleplays
- Roleplay38.1%
- Personal Attention25.1%
- Trigger Assortment24.9%
- Medical Exam13.3%
- Salon & Spa12.7%
- Affirmations & Comfort8.6%
- Face Attention7.4%
- Follow Instructions & Tests5.5%
- Shops & Services5.2%
- Friend & Everyday Life5%
Pace
- Slow & Gentle79%
- Medium Pace10.9%
- Fast & Aggressive7.9%
- Unpredictable2.3%
Sound style
- Binaural / 3D30.3%
- Ear to Ear23.2%
- Layered Sounds5%
- Background Music2.3%
How long ASMR videos are
- Under 10 min2.3%
- 10–30 min43.7%
- 30–60 min33.7%
- 1–3 hours15%
- 3 hours or more5.3%
Median length by purpose: for sleep 37 min, to relax 31 min, for tingles 29 min, for comfort 24 min.
Triggers that go together
| Pair | Videos | Share |
|---|---|---|
| Hand Movements + whispering | 905 | 68% |
| Tapping + whispering | 574 | 43.1% |
| Hand Movements + tapping | 508 | 38.2% |
| Roleplay + whispering | 501 | 37.6% |
| Camera Touching + whispering | 476 | 35.8% |
| Hand Movements + roleplay | 435 | 32.7% |
| Mouth Sounds + whispering | 431 | 32.4% |
| Everyday Objects + whispering | 382 | 28.7% |
| Hand Movements + mouth sounds | 376 | 28.2% |
| Everyday Objects + hand movements | 327 | 24.6% |
How we counted
- The sample is the public YouTube ASMR videos listed on Tingly Room (1,331 videos, 48 channels), not all of YouTube. Our team chooses the channels. Age-restricted and made-for-kids videos are left out.
- Triggers, voices, formats, pace and purpose are Tingly Room's own tags. An AI model sets them by analyzing each video's title, description and short extracts, and rules then check the result. This is our classification, not YouTube data.
- Lengths come from YouTube. A video counts once per tag, and most carry several, so shares add up to more than 100%.
- The page recalculates whenever the catalog changes, so quote the date shown at the top.
Cite this study
Free to use with a link to this page (CC BY 4.0). Suggested citation: Tingly Room, “State of ASMR 2026”, 2026-10-16, https://www.tinglyroom.com/asmr-statistics. Journalists can ask for the underlying figures through the contact form.
Find your own triggers with the ASMR quiz, look up a word in the glossary, or see the best ASMR channels by trigger.